Selection criteria
- Privacy & compliance: GDPR‑friendly defaults, data residency, retention.
- Depth: funnels, cohorts, user journey, and query/exports.
- Real‑time: active users, anomaly detection, and hourly trends.
- Time‑to‑value: install in minutes; import GA data for continuity.
- Cost predictability: transparent tiers, no surprise event overages.
Feature comparison (at a glance)
- Funnels & cohorts: build multi‑step conversions and retention views.
- Specialized analytics: ecommerce, SaaS, content, email, social.
- API & exports: scheduled reports, warehouse sync, webhooks.
Most teams move for funnels/cohorts + real‑time monitoring while keeping a clean, privacy‑first approach.
3‑step migration plan
- Event mapping: keep the top events, merge duplicates, name consistently.
- Backfill: import GA + CSVs; validate deltas by channel/device.
- Cut‑over: run both for 2–4 weeks; flip dashboards when validated.
FAQ
Will I lose SEO insights? No—track content analytics with engaged time, assisted conversions, and Search Console imports.
Is cookieless accurate? Yes—deterministic sessioning with daily salt rotation delivers high accuracy.